MEDIA ECOLOGY AND SOCIAL MEDIA: A STUDY ON INSTAGRAM
نویسندگان
چکیده
This study aims to detect and analyze the changes social media is undergoing as an important actor of ecology by categorizing inspecting content created one most popular platforms in Turkey: Instagram. Folowing a literature review on ecology, strategic communications media, research investigated change Instagram through official blog page analyzing target audience changing blog. The aim understand Instagram's make better understanding communication strategy context ecology. To answer questions study, analysis was carried out with MAXQDA 2018. results show that talk variety users be able sustain its popularity success socialization business platform while adapting based crucial keywords such up-to-dateness, reciprocity, inclusivity.
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ژورنال
عنوان ژورنال: Akdeniz üniversitesi ileti?im fakültesi dergisi
سال: 2022
ISSN: ['2619-9718', '1304-3846']
DOI: https://doi.org/10.31123/akil.1144447